Yale Hits The Airwaves


The campaign will be broadcast throughout the week on 93.6FM Radio Aire, targeting listeners in and around the Leeds area.

David Herbert, Head of Marketing for Yale, comments: “Lock snapping was first reported in West Yorkshire and remains prevalent in this region. Our radio campaign is designed to help people identify if they are at risk of this type of attack and, if so, explain how they can take steps to protect their homes.”

Lock snapping involves snapping the lock cylinder in two, by applying force, and removing the outside part to expose the lock mechanism, allowing the door to be unlocked. Thieves use tools like hammers and screwdrivers to snap the locks and, worryingly, it can take just seconds to gain access. The technique does not require experience of skill, merely brute force.

The locks most at risk of lock snapping are fitted with a euro profile cylinder. These are found in the majority of PVCu and composite doors installed in the last 15 years and operate in combination with a multipoint lock. To combat this threat, simply upgrade your cylinder to one that is specifically designed to prevent this method of attack, ideally one that meets the TS007 3 star standard, such as Yale’s AS Platinum.

You can listen to the advert by clicking the play button below.