Starring Role for Yale in New Robert Dyas TV Advert

Currently airing in the Meridian region, the advert is being used to promote Yale security products, including padlocks, bike locks, home safes and door locks, which are currently available to purchase from Robert Dyas stores with a 15% discount as part of an offer running throughout September.

           Dyas TV

Statistics show that burglaries increase by up to 20% when the clocks change, as criminals take advantage of the darker evenings. The advert and promotion is designed to highlight the wide range of Yale products available from Robert Dyas to help consumers to protect their properties and belongings.

David Herbert, Head of Marketing for Yale, said: “Darker nights provide the perfect cover for opportunistic burglars, but consumers can help to combat crime by checking that homes, outbuildings and valuables are properly secured. We’re delighted that Robert Dyas has used this television advert to promote its latest offer on Yale products, because now is the time of year when security should be a key priority for customers.”

Robert Dyas is also supporting National Home Security Month, an initiative sponsored by Yale, which is designed to create awareness around home security across the UK. The campaign runs throughout October and will have a different focus each week, including securing doors, windows and outbuildings, local crime statistics and future home security technology.

For further details visit, search for /NHSM13 on Facebook or follow @NHSM13 on Twitter. For more information on the full range of Yale home security solutions, please visit