Why National Home Security Month is so important /Yale/Yale_co_uk/nigel%20right%20size.png National Home Security Month is coming! In our video Nigel Fisher says: “National Home Security Month is our chance to tell you how easy it is to protect yourself from crime and protect your property. If you have ever been burgled, you know it’s a traumatic experience, and we want to show you how simple it is to protect your family and possessions.” Here at Yale, we understand how important home security is, especially when the nights get darker. That’s why we initiated National Home Security Month and continue to promote the key message of smart security throughout the month of October. Last year, national Home Security Month had a total of 36 supporters, including key retailers such as B&Q, Screwfix and Homebase. And this year will be bigger and better! Now in its second year, NHSM will run throughout October, featuring a series of hints and tips to highlight the ways you can keep your homes, families and possessions safe during the dark nights. The campaign will feature four weekly themes, each focusing on a different aspect of home security, and is designed to provide support for retailers by creating demand from consumers based on advice given via a dedicated microsite, social media and marketing activities. David Herbert, Head of Marketing for Yale, said: “Statistically, domestic burglaries increase by around 20% during the darker months, making it a peak time for sales of home security products. National Home Security Month is designed to help retailers take advantage of this, highlighting the importance of keeping properties and valuables safe to help drive consumer demand. “National Home Security Month 2013 was a huge success, attracting backing from 36 supporters including major DIY retailers, charities and industry bodies. We’re looking forward to working with retailers again this year to make National Home Security Month bigger and better than ever.” For further information about National Home Security Month please visit www.homesecuritymonth.com or contact firstname.lastname@example.org.