Yale launch replacement multipoint lock range; Doormaster™

Targeted at both professional and DIY installers, the Doormaster™ range has variants to suit both customer bases, reinforcing Yale’s goal of “reconnecting” with locksmiths while maintaining its current consumer appeal.
        
Market growth and size Multipoint locks are now fitted to 80% of all new external residential doors and many older multipoint locks are reaching the end of their lifecycle.

Over the coming months and years, growing numbers of multipoint locks are expected to fail, in fact over 1 million are expected to require replacement by 2012.

With no equivalent major brand currently in the market place, Yale Doormaster™ offers a full range to address market needs including replacement locks, gearboxes and ‘overnight locks.’

All Doormaster™ replacement locks are based on the latest High Security Yale YS170 product platform and include the patented Uni-packer™ system, enabling locksmiths and professional installers to service virtually all PVCu, composite and timber door multipoint locks with just six replacement locks and a total of just 22 product lines including gearboxes and overnight locks.
Doormaster™ replacement multipoint locks complete Yale’s product portfolio for PVCu, timber, and composite doors, which already includes a range of replacement cylinders (including the recently-launched anti-snap), letter plates, and handles.

This is great news for professional installers, who can fully and effectively service a previously untapped replacement multipoint lock market, with a simple product selection and the ability to provide a ‘one call, one repair’ solution.

For DIY installers, Yale has created detailed ‘How To’ installation videos to provide step-by-step guides to help homeowners install the locks correctly and will offer a dedicated helpline service should they need extra support. Alongside the launch of the Doormaster™ range, Yale is also offering professionals the opportunity to become a ‘Yale Expert’, with access to full sales, marketing and technical support; product training, and ‘approved installer’ status from Yale.

Alongside the launch, Yale has put together a dedicated marketing campaign to ensure professional installers maximise the potential of the Yale Doormaster™ and Expert offering. The Yale Doormaster™ website has been launched, alongside a targeted advertising campaign and individual features for consumer and trade press. Consumer and trade literature has been created to raise awareness of the product range, and QR codes are to be placed on all packaging going forward, linking directly to the website via smartphone. For homeowners, the Yale Doormaster™ range and accompanying marketing support not only raise awareness of multipoint lock failure, but offer an easy solution, whether through DIY or Expert installation.

Moreover, Yale Doormaster™ and the Yale Expert programme offer a powerful business proposition to enable locking professionals to benefit from new market opportunities with replacement multipoint locks, which are undoubtedly the future of the residential mechanical lock market